Consumer Demand for Ecotourism Products and Services in Sajek Valley of Bangladesh

The role of tourist demand for products and services in society has changed dramatically over time. The impact of tourist perception, destination image and satisfaction has been a trendy research topic in tourism research. It is very important to determine consumer demand for the products and services of the destination image. The purpose of this research was to analyze visitor perceptions and attitudes toward Sajek valley’s products and services. This study aims to identify which products or services are the most influential. One of the goals of this study is to compare the interests and motives of Sajek valley’s visitors; identifying the different impacts these products and services have on visitors’ attitudes and behavior. We hypothesized that there is a correlation between the products and services provided; the factors of influence; the attraction and visitor classification, in relation to the level of visitor satisfaction and behavior, demand attitudes on the products and services after their visit. A survey has been randomly administered to assess perceptions of tourists, attitudes about natural beauty, and intended satisfaction and demand related outcomes. We analyzed various types of charts, ANOVA table and post-hoc test (Scheffe test) to get an in-depth analysis result about the factors of Sajek valley. This study focuses on how Sajek valley can better fulfill this tourist demand goal by looking into what products at Sajek valley best inspire behavior and attitude amongst visitors. Furthermore, this study highlights the importance of services provided by Sajek valley. An integrated view of the outcomes provides important considerations for tourism research and fruitful suggestions for destination management organizations. The scope of research in the future can be widened in this direction, and key components forming Sajek valley’s image as a tourist destination and the performance of products and services can be examined. © The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2021.