Consumer adoption intentions toward the internet in China : The effects of impersonal and interpersonal communication channels

Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

9 Scopus Citations
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Author(s)

  • Yinghong Wei
  • Gary L. Frankwick
  • Tao Gao
  • Nan Zhou

Related Research Unit(s)

Detail(s)

Original languageEnglish
Pages (from-to)594-607
Journal / PublicationJournal of Advertising Research
Volume51
Issue number4
Publication statusPublished - 2011