Confucian/Chopsticks Marketing

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

47 Scopus Citations

Author(s)

DOI	DOI https://doi.org/10.1007/s10551-009-0307-6 Final Published version
	Check@CityULib
Link to Scopus	https://www.scopus.com/record/display.uri?eid=2-s2.0-75949096406&origin=recordpage
Permanent Link	https://scholars.cityu.edu.hk/en/publications/publication(b22164e4-f1cf-4769-b23f-517a430f01bc).html

[ RIS ] [ BibTeX ]

Confucian/Chopsticks Marketing. / Fam, Kim-Shyan; Yang, Zhilin; Hyman, Mike.
In: Journal of Business Ethics, Vol. 88, No. SUPPL. 3, 2009, p. 393-397.

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

Fam KS, Yang Z, Hyman M. Confucian/Chopsticks Marketing. Journal of Business Ethics. 2009;88(SUPPL. 3):393-397. doi: 10.1007/s10551-009-0307-6

Fam, Kim-Shyan ; Yang, Zhilin ; Hyman, Mike. / Confucian/Chopsticks Marketing. In: Journal of Business Ethics. 2009 ; Vol. 88, No. SUPPL. 3. pp. 393-397.