Comparison & magnitude credibility: Whom to trust when reports are conflicting?

Shuhua Zhou*, Hongzhong Zhang, Bin Shen

*Corresponding author for this work

Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

9 Citations (Scopus)
23 Downloads (CityUHK Scholars)

Abstract

This study used the concepts of comparison credibility and magnitude credibility to assess perceived news media credibility in China. It also investigated which sources people trusted more when they encountered conflicting reports regarding different kinds of stories including entertainment news, disaster news and political news. A random sample from three major metropolises (n = 1,844) were telephone interviewed. Results indicated that television was perceived as the most trustworthy. Regardless of the type of stories, people trusted national Chinese media over other media outlets. Implications on credibility research are discussed. © Zhou et al.; Licensee Bentham Open.
Original languageEnglish
Pages (from-to)1-8
JournalOpen Communication Journal
Volume8
Issue number1
DOIs
Publication statusPublished - 2014
Externally publishedYes

Bibliographical note

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Research Keywords

  • Channel credibility
  • Chinese media
  • Conflicting information
  • Media credibility

Publisher's Copyright Statement

  • This full text is made available under CC-BY-NC 3.0. https://creativecommons.org/licenses/by-nc/3.0/

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