Projects per year
Abstract
This study proposes and evaluates the effect of “mixed” comparative reviews on review value and compares the results with “separate” comparative and regular reviews. A total of 201 subjects have participated in the experiment conducted in this study. Results indicate that mixed comparative reviews in text format are perceived as less valuable than separate comparative reviews in text format. However, mixed comparative reviews in tabular format have more review value than those in text format and are perceived as more valuable than regular reviews of one product in either format. Unsurprisingly, the positive reviews of the target product lead to higher product attitude than negative reviews. However, this effect is weak in mixed (vs. separate) comparative reviews.
| Original language | English |
|---|---|
| Number of pages | 29 |
| Journal | Journal of Global Information Management |
| Volume | 29 |
| Issue number | 6 |
| DOIs | |
| Publication status | Published - Nov 2021 |
Bibliographical note
Information for this record is supplemented by the author(s) concerned.Research Keywords
- Consumer Review
- Mixed Comparative Review
- Presentation Format
- Product Attitude
- Regular Review
- Review Type
- Review Valence
- Review Value
- Separate Comparative Review
Publisher's Copyright Statement
- This full text is made available under CC-BY 4.0. https://creativecommons.org/licenses/by/4.0/
RGC Funding Information
- RGC-funded
Fingerprint
Dive into the research topics of 'Comparative Reviews vs. Regular Consumer Reviews: Effects of Presentation Format and Review Valence'. Together they form a unique fingerprint.Projects
- 1 Finished
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GRF: Online Review for Service: A Bless or Curse?
XU, J. D. (Principal Investigator / Project Coordinator) & Feng, J. (Co-Investigator)
1/01/19 → 28/12/22
Project: Research