Comparative Reviews vs. Regular Consumer Reviews

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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Original languageEnglish
Journal / PublicationJournal of Global Information Management
Volume29
Issue number6
Publication statusAccepted/In press/Filed - 15 Oct 2020

Abstract

This study proposes and evaluates the effect of “mixed” comparative reviews on review value and compares the results with “separate” comparative and regular reviews. A total of 201 subjects have participated in the experiment conducted in this study. Results indicate that mixed comparative reviews in text format are perceived as less valuable than separate comparative reviews in text format. However, mixed comparative reviews in tabular format have more review value than those in text format and are perceived as more valuable than regular reviews of one product in either format. Unsurprisingly, the positive reviews of the target product lead to higher product attitude than negative reviews. However, this effect is weak in mixed (vs. separate) comparative reviews.

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Citation Format(s)

Comparative Reviews vs. Regular Consumer Reviews. / Vali, Hessamedin; XU, Jingjun David; Yildirim, Mehmet Bayram.

In: Journal of Global Information Management, Vol. 29, No. 6, 15.10.2020.

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review