Combining empirical experimentation and modeling techniques : A design research approach for personalized mobile advertising applications

Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

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Engineering & Materials Science

Bayesian networks Engineering & Materials S...

Marketing Engineering & Materials S...

Business & Economics

Bayesian networks Business & Economics

User modeling Business & Economics

Experimentation Business & Economics

Evaluation Business & Economics

Personalization Business & Economics

User preferences Business & Economics

Modeling Business & Economics

Medicine & Life Sciences

Concepts & Ideas

Mobile Applications Medicine & Life Sciences

Research Design Medicine & Life Sciences

Arts & Humanities

Bayesian networks Arts & Humanities

Research design Arts & Humanities

Experimentation Arts & Humanities

User modeling Arts & Humanities

Modeling Arts & Humanities

Evaluation Arts & Humanities

Personalization Arts & Humanities

User preferences Arts & Humanities

Salient Arts & Humanities

Research OutputsResearch Output authored by Combining empirical experimentation and modeling techniques is tagged with the concept

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