'Click here': The impact of new media on the encoding of persuasive messages in direct marketing

Ming CHEUNG

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

Original language	English
Publication status	Published - 22 May 2008
Event	58th Annual Conference of the International Communication Association (ICA) - Montreal, Canada Duration: 22 May 2008 → 26 May 2008

Conference	58th Annual Conference of the International Communication Association (ICA)
Place	Canada
City	Montreal
Period	22/05/08 → 26/05/08

Other Access Options

@conference{0f6ea936bab644009bf4e1c5e11005b0,

title = "'Click here': The impact of new media on the encoding of persuasive messages in direct marketing",

author = "Ming CHEUNG",

year = "2008",

month = may,

day = "22",

language = "English",

note = "58th Annual Conference of the International Communication Association (ICA) ; Conference date: 22-05-2008 Through 26-05-2008",

}