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'Click here': The impact of new media on the encoding of persuasive messages in direct marketing

Ming CHEUNG

Research output: Conference PapersRGC 32 - Refereed conference paper (without host publication)peer-review

Original languageEnglish
Publication statusPublished - 22 May 2008
Event58th Annual Conference of the International Communication Association (ICA) - Montreal, Canada
Duration: 22 May 200826 May 2008

Conference

Conference58th Annual Conference of the International Communication Association (ICA)
PlaceCanada
CityMontreal
Period22/05/0826/05/08

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