Choice Architecture: Using Fixation Patterns to Analyze the Effects of Form Design on Cognitive Biases

Christoph Schneider; Markus Weinmann; Jan vom Brocke

doi:10.1007/978-3-319-18702-0_12

Choice Architecture: Using Fixation Patterns to Analyze the Effects of Form Design on Cognitive Biases

Christoph Schneider
, Markus Weinmann^*
, Jan vom Brocke

^*Corresponding author for this work

City University of Hong Kong

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 12 - Chapter in an edited book (Author) › peer-review

9 Citations (Scopus)

Abstract

User-generated online reviews are an important input into purchase decisions, but are susceptible to cognitive biases, which ultimately undermine the reviews’ value. As even minor changes to the design of online environments (such as Web pages) can influence people’s behavior, design modifications to online review forms could help reduce biases. We hypothesize that design modifications to online forms can help reduce three common sources of biases (availability, anchoring, and response style), and propose an experiment that employs eye tracking and recording of mousing behavior to test the hypotheses.

Original language	English
Title of host publication	Information systems and neuroscience
Subtitle of host publication	Gmunden Retreat on NeuroIS 2015
Editors	F.D. Davis, R. Riedl, J. vom Brocke, P-M Leger, A.B. Randolph
Place of Publication	Cham
Publisher	Springer
Pages	91-97
Volume	10
ISBN (Electronic)	9783319187020, 3319187023
ISBN (Print)	9783319187013
DOIs	https://doi.org/10.1007/978-3-319-18702-0_12
Publication status	Published - 1 Jan 2015

Publication series

Name	Lecture notes in information systems and organisation
Volume	10

Research Keywords

Biases
Choice architecture
Eye tracking
Online reviews

Access Output

10.1007/978-3-319-18702-0_12

Other Access Options

Check CityUHK Library

Permanent Link

Right click to copy link

Cite this

Schneider, C., Weinmann, M., & vom Brocke, J. (2015). Choice Architecture: Using Fixation Patterns to Analyze the Effects of Form Design on Cognitive Biases. In F. D. Davis, R. Riedl, J. vom Brocke, P.-M. Leger, & A. B. Randolph (Eds.), Information systems and neuroscience: Gmunden Retreat on NeuroIS 2015 (Vol. 10, pp. 91-97). (Lecture notes in information systems and organisation; Vol. 10). Springer . https://doi.org/10.1007/978-3-319-18702-0_12

Schneider, Christoph ; Weinmann, Markus ; vom Brocke, Jan. / Choice Architecture : Using Fixation Patterns to Analyze the Effects of Form Design on Cognitive Biases. Information systems and neuroscience: Gmunden Retreat on NeuroIS 2015. editor / F.D. Davis ; R. Riedl ; J. vom Brocke ; P-M Leger ; A.B. Randolph. Vol. 10 Cham : Springer , 2015. pp. 91-97 (Lecture notes in information systems and organisation).

@inbook{c5cc78d98d56489a904c9725340ba567,

title = "Choice Architecture: Using Fixation Patterns to Analyze the Effects of Form Design on Cognitive Biases",

abstract = "User-generated online reviews are an important input into purchase decisions, but are susceptible to cognitive biases, which ultimately undermine the reviews{\textquoteright} value. As even minor changes to the design of online environments (such as Web pages) can influence people{\textquoteright}s behavior, design modifications to online review forms could help reduce biases. We hypothesize that design modifications to online forms can help reduce three common sources of biases (availability, anchoring, and response style), and propose an experiment that employs eye tracking and recording of mousing behavior to test the hypotheses.",

keywords = "Biases, Choice architecture, Eye tracking, Online reviews",

author = "Christoph Schneider and Markus Weinmann and \{vom Brocke\}, Jan",

year = "2015",

month = jan,

day = "1",

doi = "10.1007/978-3-319-18702-0\_12",

language = "English",

isbn = "9783319187013",

volume = "10",

series = "Lecture notes in information systems and organisation",

publisher = "Springer ",

pages = "91--97",

editor = "F.D. Davis and R. Riedl and \{vom Brocke\}, J. and P-M Leger and A.B. Randolph",

booktitle = "Information systems and neuroscience",

}

Schneider, C, Weinmann, M & vom Brocke, J 2015, Choice Architecture: Using Fixation Patterns to Analyze the Effects of Form Design on Cognitive Biases. in FD Davis, R Riedl, J vom Brocke, P-M Leger & AB Randolph (eds), Information systems and neuroscience: Gmunden Retreat on NeuroIS 2015. vol. 10, Lecture notes in information systems and organisation, vol. 10, Springer , Cham, pp. 91-97. https://doi.org/10.1007/978-3-319-18702-0_12

Choice Architecture: Using Fixation Patterns to Analyze the Effects of Form Design on Cognitive Biases. / Schneider, Christoph; Weinmann, Markus; vom Brocke, Jan.
Information systems and neuroscience: Gmunden Retreat on NeuroIS 2015. ed. / F.D. Davis; R. Riedl; J. vom Brocke; P-M Leger; A.B. Randolph. Vol. 10 Cham: Springer , 2015. p. 91-97 (Lecture notes in information systems and organisation; Vol. 10).

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 12 - Chapter in an edited book (Author) › peer-review

TY - CHAP

T1 - Choice Architecture

T2 - Using Fixation Patterns to Analyze the Effects of Form Design on Cognitive Biases

AU - Schneider, Christoph

AU - Weinmann, Markus

AU - vom Brocke, Jan

PY - 2015/1/1

Y1 - 2015/1/1

N2 - User-generated online reviews are an important input into purchase decisions, but are susceptible to cognitive biases, which ultimately undermine the reviews’ value. As even minor changes to the design of online environments (such as Web pages) can influence people’s behavior, design modifications to online review forms could help reduce biases. We hypothesize that design modifications to online forms can help reduce three common sources of biases (availability, anchoring, and response style), and propose an experiment that employs eye tracking and recording of mousing behavior to test the hypotheses.

AB - User-generated online reviews are an important input into purchase decisions, but are susceptible to cognitive biases, which ultimately undermine the reviews’ value. As even minor changes to the design of online environments (such as Web pages) can influence people’s behavior, design modifications to online review forms could help reduce biases. We hypothesize that design modifications to online forms can help reduce three common sources of biases (availability, anchoring, and response style), and propose an experiment that employs eye tracking and recording of mousing behavior to test the hypotheses.

KW - Biases

KW - Choice architecture

KW - Eye tracking

KW - Online reviews

UR - https://www.scopus.com/pages/publications/84946228911

UR - https://www.scopus.com/record/pubmetrics.uri?eid=2-s2.0-84946228911&origin=recordpage

U2 - 10.1007/978-3-319-18702-0_12

DO - 10.1007/978-3-319-18702-0_12

M3 - RGC 12 - Chapter in an edited book (Author)

SN - 9783319187013

VL - 10

T3 - Lecture notes in information systems and organisation

SP - 91

EP - 97

BT - Information systems and neuroscience

A2 - Davis, F.D.

A2 - Riedl, R.

A2 - vom Brocke, J.

A2 - Leger, P-M

A2 - Randolph, A.B.

PB - Springer

CY - Cham

ER -

Schneider C, Weinmann M, vom Brocke J. Choice Architecture: Using Fixation Patterns to Analyze the Effects of Form Design on Cognitive Biases. In Davis FD, Riedl R, vom Brocke J, Leger PM, Randolph AB, editors, Information systems and neuroscience: Gmunden Retreat on NeuroIS 2015. Vol. 10. Cham: Springer . 2015. p. 91-97. (Lecture notes in information systems and organisation). doi: 10.1007/978-3-319-18702-0_12

Choice Architecture: Using Fixation Patterns to Analyze the Effects of Form Design on Cognitive Biases

Abstract

Publication series

Research Keywords

Access Output

Other Access Options

Permanent Link

Other Files and Links

Fingerprint

Cite this