TY - JOUR
T1 - Characteristics of virtual experience in electronic commerce
T2 - A protocol analysis
AU - Li, Hairong
AU - Daugherty, Terry
AU - Biocca, Frank
PY - 2001/6
Y1 - 2001/6
N2 - This protocol analysis examines the content of virtual experience in e-commerce, as concurrently verbalized by a sample of 30 participants while interacting with four 3-D products. Thirteen different types of psychological activities were observed and classified into five characteristics of virtual experience: active process, presence, involvement, enjoyment, and affordances. As a result, virtual experience is vivid, involving, active, affective psychological states occurring in an individual interacting with 3-D computer simulations. The study anchors the position of virtual experience on the spectrum of consumer experience with design implications in e-commerce discussed.
AB - This protocol analysis examines the content of virtual experience in e-commerce, as concurrently verbalized by a sample of 30 participants while interacting with four 3-D products. Thirteen different types of psychological activities were observed and classified into five characteristics of virtual experience: active process, presence, involvement, enjoyment, and affordances. As a result, virtual experience is vivid, involving, active, affective psychological states occurring in an individual interacting with 3-D computer simulations. The study anchors the position of virtual experience on the spectrum of consumer experience with design implications in e-commerce discussed.
UR - http://www.scopus.com/inward/record.url?scp=0013426170&partnerID=8YFLogxK
UR - https://www.scopus.com/record/pubmetrics.uri?eid=2-s2.0-0013426170&origin=recordpage
U2 - 10.1002/dir.1013
DO - 10.1002/dir.1013
M3 - RGC 21 - Publication in refereed journal
SN - 1094-9968
VL - 15
SP - 13
EP - 30
JO - Journal of Interactive Marketing
JF - Journal of Interactive Marketing
IS - 3
ER -