Catching Audiences’ Attention through Narrative Sensory Cues on Digital Distribution Platforms
Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
Original language | English |
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Title of host publication | PACIS 2021 Proceedings |
Publisher | Association for Information Systems |
Number of pages | 10 |
ISBN (Electronic) | 978-1-7336325-7-7 |
Publication status | Published - Jul 2021 |
Conference
Title | Pacific Asia Conference on Information Systems (PACIS 2021) |
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Location | Virtual |
Place | United Arab Emirates |
City | Dubai |
Period | 12 - 14 July 2021 |
Link(s)
Document Link | Links
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Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(04b7cdac-8733-41ee-9301-3fdac8b16100).html |
Abstract
Advances in information technologies have radically altered the methods of distributing information goods, which in turn gives rise to the growing prominence of digital storytelling as a means of promoting products to their targeted audience through multimedia. To this end, we attempt to disentangle the effects of narrative sensory cues (i.e., character identifiability and plot imageability) from digital stories on audiences’ visual attention from the theoretical lens of narrative transportation. To do so, we plan to advance a machine learning procedure to simulate audiences’ visual attention. Findings from this study hence offer an in-depth appreciation of the impact of digital storytelling on the diffusion of information goods.
Research Area(s)
- Digital distribution, Digital storytelling, Narrative sensory cues, Visual attention
Bibliographic Note
Research Unit(s) information for this publication is provided by the author(s) concerned.
Citation Format(s)
Catching Audiences’ Attention through Narrative Sensory Cues on Digital Distribution Platforms. / FU, Mengyao; XIONG, Bingqing; Lim, Eric et al.
PACIS 2021 Proceedings. Association for Information Systems, 2021. 86.Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review