Abstract
Advances in information technologies have radically altered the methods of distributing information goods, which in turn gives rise to the growing prominence of digital storytelling as a means of promoting products to their targeted audience through multimedia. To this end, we attempt to disentangle the effects of narrative sensory cues (i.e., character identifiability and plot imageability) from digital stories on audiences’ visual attention from the theoretical lens of narrative transportation. To do so, we plan to advance a machine learning procedure to simulate audiences’ visual attention. Findings from this study hence offer an in-depth appreciation of the impact of digital storytelling on the diffusion of information goods.
| Original language | English |
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| Title of host publication | PACIS 2021 Proceedings |
| Publisher | Association for Information Systems |
| Number of pages | 10 |
| ISBN (Electronic) | 978-1-7336325-7-7 |
| Publication status | Published - Jul 2021 |
| Event | 25th Pacific Asia Conference on Information Systems (PACIS 2021) - Virtual, Dubai, United Arab Emirates Duration: 12 Jul 2021 → 14 Jul 2021 https://www.pacis2021.org/ |
Conference
| Conference | 25th Pacific Asia Conference on Information Systems (PACIS 2021) |
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| Abbreviated title | PACIS2021 |
| Place | United Arab Emirates |
| City | Dubai |
| Period | 12/07/21 → 14/07/21 |
| Internet address |
Bibliographical note
Research Unit(s) information for this publication is provided by the author(s) concerned.Research Keywords
- Digital distribution
- Digital storytelling
- Narrative sensory cues
- Visual attention