ButtonTips : Designing Web Buttons with Suggestions
Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
Original language | English |
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Title of host publication | Proceedings - 2019 IEEE International Conference on Multimedia and Expo (ICME 2019) |
Publisher | Institute of Electrical and Electronics Engineers, Inc. |
Pages | 466-471 |
ISBN (electronic) | 978-1-5386-9552-4 |
Publication status | Published - Jul 2019 |
Publication series
Name | Proceedings - IEEE International Conference on Multimedia and Expo |
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Volume | 2019-July |
ISSN (Print) | 1945-7871 |
ISSN (electronic) | 1945-788X |
Conference
Title | 2019 IEEE International Conference on Multimedia and Expo (ICME 2019) |
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Place | China |
City | Shanghai |
Period | 8 - 12 July 2019 |
Link(s)
Abstract
Buttons are fundamental in web design. An effective button is important for higher click-through and conversion rates. However, designing effective buttons can be challenging for novices. This paper presents a novel interactive method to aid the button design process by making design suggestions. Our method proceeds in three steps: 1) button presence prediction, 2) button layout suggestion and 3) button color selection. We investigate two distinct but complementary interfaces for button design suggestion: 1) region selection interface, where the button will appear in a user-specific region; 2) element selection interface, where the button will be associated with a user-selected element. We compare our method with an existing website building tool, and show that for novice designers, both interfaces require significantly less manual efforts, and produce significantly better button design, as evaluated by professional web designers.
Research Area(s)
- Button layout, Data-driven method, Web design
Citation Format(s)
ButtonTips: Designing Web Buttons with Suggestions. / Liu, Dawei; Cao, Ying; Lau, Rynson W.H. et al.
Proceedings - 2019 IEEE International Conference on Multimedia and Expo (ICME 2019). Institute of Electrical and Electronics Engineers, Inc., 2019. p. 466-471 8784934 (Proceedings - IEEE International Conference on Multimedia and Expo; Vol. 2019-July).
Proceedings - 2019 IEEE International Conference on Multimedia and Expo (ICME 2019). Institute of Electrical and Electronics Engineers, Inc., 2019. p. 466-471 8784934 (Proceedings - IEEE International Conference on Multimedia and Expo; Vol. 2019-July).
Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review