ButtonTips : Designing Web Buttons with Suggestions

Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 32 - Refereed conference paper (with host publication)peer-review

2 Scopus Citations
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Author(s)

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Detail(s)

Original languageEnglish
Title of host publicationProceedings - 2019 IEEE International Conference on Multimedia and Expo (ICME 2019)
PublisherInstitute of Electrical and Electronics Engineers, Inc.
Pages466-471
ISBN (electronic)978-1-5386-9552-4
Publication statusPublished - Jul 2019

Publication series

NameProceedings - IEEE International Conference on Multimedia and Expo
Volume2019-July
ISSN (Print)1945-7871
ISSN (electronic)1945-788X

Conference

Title2019 IEEE International Conference on Multimedia and Expo (ICME 2019)
PlaceChina
CityShanghai
Period8 - 12 July 2019

Abstract

Buttons are fundamental in web design. An effective button is important for higher click-through and conversion rates. However, designing effective buttons can be challenging for novices. This paper presents a novel interactive method to aid the button design process by making design suggestions. Our method proceeds in three steps: 1) button presence prediction, 2) button layout suggestion and 3) button color selection. We investigate two distinct but complementary interfaces for button design suggestion: 1) region selection interface, where the button will appear in a user-specific region; 2) element selection interface, where the button will be associated with a user-selected element. We compare our method with an existing website building tool, and show that for novice designers, both interfaces require significantly less manual efforts, and produce significantly better button design, as evaluated by professional web designers.

Research Area(s)

  • Button layout, Data-driven method, Web design

Citation Format(s)

ButtonTips: Designing Web Buttons with Suggestions. / Liu, Dawei; Cao, Ying; Lau, Rynson W.H. et al.
Proceedings - 2019 IEEE International Conference on Multimedia and Expo (ICME 2019). Institute of Electrical and Electronics Engineers, Inc., 2019. p. 466-471 8784934 (Proceedings - IEEE International Conference on Multimedia and Expo; Vol. 2019-July).

Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 32 - Refereed conference paper (with host publication)peer-review