TY - GEN
T1 - Bundling of software products and services to fight against piracy
AU - Zhang, Xiong
AU - Yue, Wei T.
PY - 2013
Y1 - 2013
N2 - Bundling has been a widely used selling strategy in the software industry. In terms of fighting against software piracy, the bundling of software applications that are prone to different levels of piracy has been proposed as a way to minimize the negative impact due to software piracy. Until recently, software implementations have mostly been at the client's end, which requires a variety of antipiracy strategies. With the emergence of software as a service model, software implementations move to the server's end, which gives the software vendor greater flexibility to curb software piracy. In this paper, we analyze software piracy issues where a monopolist software vendor has the option to bundle software as a product and/or a service. Our study yields some interesting managerial perspectives to this newly emerging phenomenon. © (2013) by the AIS/ICIS Administrative Office All rights reserved.
AB - Bundling has been a widely used selling strategy in the software industry. In terms of fighting against software piracy, the bundling of software applications that are prone to different levels of piracy has been proposed as a way to minimize the negative impact due to software piracy. Until recently, software implementations have mostly been at the client's end, which requires a variety of antipiracy strategies. With the emergence of software as a service model, software implementations move to the server's end, which gives the software vendor greater flexibility to curb software piracy. In this paper, we analyze software piracy issues where a monopolist software vendor has the option to bundle software as a product and/or a service. Our study yields some interesting managerial perspectives to this newly emerging phenomenon. © (2013) by the AIS/ICIS Administrative Office All rights reserved.
KW - Bundling
KW - Digital piracy
KW - Digital right management
KW - Software service
UR - https://www.scopus.com/pages/publications/84897711979
UR - https://www.scopus.com/pages/publications/84897711979#tab=impact
M3 - RGC 32 - Refereed conference paper (with host publication)
SN - 9781629934266
VL - 1
SP - 640
EP - 654
BT - International Conference on Information Systems (ICIS 2013): Reshaping Society Through Information Systems Design
T2 - 34th International Conference on Information Systems (ICIS 2013)
Y2 - 15 December 2013 through 18 December 2013
ER -