Broadening the concept of international entrepreneurship: 'Consumers as International Entrepreneurs'

Yanto Chandra; Nicole Coviello

doi:10.1016/j.jwb.2009.09.006

Author(s)

Yanto Chandra
Nicole Coviello

Detail(s)

Original language	English
Pages (from-to)	228-236
Journal / Publication	Journal of World Business
Volume	45
Issue number	3
Publication status	Published - Jul 2010
Externally published	Yes

Link(s)

DOI	DOI https://doi.org/10.1016/j.jwb.2009.09.006 Final Published version
	Check@CityULib
Link to Scopus	https://www.scopus.com/record/display.uri?eid=2-s2.0-77953362504&origin=recordpage
Permanent Link	https://scholars.cityu.edu.hk/en/publications/publication(584ced1a-ebad-41ab-ab83-c9f7755ac694).html

Abstract

We integrate theories from international business, entrepreneurship, innovation, marketing and network economics to develop a four-part typology of 'consumers as international entrepreneurs'. This broadens the concept of international entrepreneurship and complements the firm-level focus customary in research on international new ventures and entrepreneurs within those ventures. We develop our arguments in the context of the new economy and discuss areas for investigation in this emerging area of inquiry. © 2009.

Research Area(s)

Born Global, Co-creation, Consumer entrepreneur, International entrepreneur, International marketing, New economy, User entrepreneur

Citation Format(s)

[ RIS ] [ BibTeX ]

Broadening the concept of international entrepreneurship: 'Consumers as International Entrepreneurs'. / Chandra, Yanto; Coviello, Nicole.
In: Journal of World Business, Vol. 45, No. 3, 07.2010, p. 228-236.

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

Chandra, Y & Coviello, N 2010, 'Broadening the concept of international entrepreneurship: 'Consumers as International Entrepreneurs'', Journal of World Business, vol. 45, no. 3, pp. 228-236. https://doi.org/10.1016/j.jwb.2009.09.006

Chandra, Y., & Coviello, N. (2010). Broadening the concept of international entrepreneurship: 'Consumers as International Entrepreneurs'. Journal of World Business, 45(3), 228-236. https://doi.org/10.1016/j.jwb.2009.09.006

Chandra Y, Coviello N. Broadening the concept of international entrepreneurship: 'Consumers as International Entrepreneurs'. Journal of World Business. 2010 Jul;45(3):228-236. doi: 10.1016/j.jwb.2009.09.006

Chandra, Yanto ; Coviello, Nicole. / Broadening the concept of international entrepreneurship : 'Consumers as International Entrepreneurs'. In: Journal of World Business. 2010 ; Vol. 45, No. 3. pp. 228-236.

Broadening the concept of international entrepreneurship : 'Consumers as International Entrepreneurs'