Bricks or Clicks : The impact of Manufacturer’s Encroachment on Both Manufacturer-Owned and Traditional Retail Channels
Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
Original language | English |
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Pages (from-to) | 695 - 714 |
Journal / Publication | Asia Pacific Journal of Marketing and Logistics |
Volume | 25 |
Issue number | 4 |
Publication status | Published - 2013 |
Link(s)
Citation Format(s)
Bricks or Clicks: The impact of Manufacturer’s Encroachment on Both Manufacturer-Owned and Traditional Retail Channels. / FU, Yelin; LAI, Kin Keung; LIANG, Liang.
In: Asia Pacific Journal of Marketing and Logistics, Vol. 25, No. 4, 2013, p. 695 - 714.
In: Asia Pacific Journal of Marketing and Logistics, Vol. 25, No. 4, 2013, p. 695 - 714.
Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review