Bricks or Clicks : The impact of Manufacturer’s Encroachment on Both Manufacturer-Owned and Traditional Retail Channels

Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

13 Scopus Citations
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Original languageEnglish
Pages (from-to)695 - 714
Journal / PublicationAsia Pacific Journal of Marketing and Logistics
Volume25
Issue number4
Publication statusPublished - 2013