Branding Right Allocation and Governance of Cross-Border Collaboration : The Instance of International Hotels

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)

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Detail(s)

Original languageEnglish
Publication statusPublished - Jun 2019

Conference

TitleAcademy of International Business 2019 Annual Meeting (AIB 2019)
PlaceDenmark
CityCopenhagen
Period24 - 27 June 2019

Bibliographic Note

Information for this record is supplemented by the author(s) concerned.

Citation Format(s)

Branding Right Allocation and Governance of Cross-Border Collaboration : The Instance of International Hotels. / Chen, Shih-Fen; Liaw, Chya-Yi.

2019. Paper presented at Academy of International Business 2019 Annual Meeting (AIB 2019), Copenhagen, Denmark.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)