Branding Right Allocation and Governance of Cross-Border Collaboration: The Instance of International Hotels

Shih-Fen Chen; Chya-Yi Liaw

Branding Right Allocation and Governance of Cross-Border Collaboration: The Instance of International Hotels

Department of Management

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

Original language	English
Publication status	Published - Jun 2019
Event	61st Annual Meeting of the Academy of International Business (AIB 2019): International Business in an Unsettling Political and Economic Environment - Copenhagen Business School, Copenhagen, Denmark Duration: 24 Jun 2019 → 27 Jun 2019 https://www.aib.world/about/history/past-conferences/past-annual-meetings/#2019 https://documents.aib.msu.edu/events/2019/AIB2019_Program.pdf

Conference

Conference	61st Annual Meeting of the Academy of International Business (AIB 2019)
Place	Denmark
City	Copenhagen
Period	24/06/19 → 27/06/19
Internet address	https://www.aib.world/about/history/past-conferences/past-annual-meetings/#2019 https://documents.aib.msu.edu/events/2019/AIB2019_Program.pdf

Bibliographical note

Information for this record is supplemented by the author(s) concerned.

UN SDGs

This output contributes to the following UN Sustainable Development Goals (SDGs)

SDG 17 Partnerships for the Goals

Other Access Options

Check CityUHK Library

Permanent Link

Right click to copy link

Cite this

@conference{2622f8d33d154a5db57232edd714b5f7,

title = "Branding Right Allocation and Governance of Cross-Border Collaboration: The Instance of International Hotels",

author = "Shih-Fen Chen and Chya-Yi Liaw",

note = "Information for this record is supplemented by the author(s) concerned.; 61st Annual Meeting of the Academy of International Business (AIB 2019) : International Business in an Unsettling Political and Economic Environment ; Conference date: 24-06-2019 Through 27-06-2019",

year = "2019",

month = jun,

language = "English",

url = "https://www.aib.world/about/history/past-conferences/past-annual-meetings/#2019, https://documents.aib.msu.edu/events/2019/AIB2019_Program.pdf",

}

Branding Right Allocation and Governance of Cross-Border Collaboration: The Instance of International Hotels. / Chen, Shih-Fen; Liaw, Chya-Yi.
2019. Paper presented at 61st Annual Meeting of the Academy of International Business (AIB 2019), Copenhagen, Denmark.

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

TY - CONF

T1 - Branding Right Allocation and Governance of Cross-Border Collaboration

T2 - 61st Annual Meeting of the Academy of International Business (AIB 2019)

AU - Chen, Shih-Fen

AU - Liaw, Chya-Yi

N1 - Information for this record is supplemented by the author(s) concerned.

PY - 2019/6

Y1 - 2019/6

M3 - RGC 32 - Refereed conference paper (without host publication)

Y2 - 24 June 2019 through 27 June 2019

ER -