Branding Options and Room Rates of International Franchise Hotels : Empirical Evidence from China

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)

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Detail(s)

Original languageEnglish
Publication statusPublished - Jun 2019

Conference

Title61st Annual Meeting of the Academy of International Business (AIB 2019)
LocationCopenhagen Business School
PlaceDenmark
CityCopenhagen
Period24 - 27 June 2019

Bibliographic Note

Information for this record is supplemented by the author(s) concerned.

Citation Format(s)

Branding Options and Room Rates of International Franchise Hotels : Empirical Evidence from China. / Liaw, Chya-Yi; Chen, Shih-Fen.

2019. Paper presented at 61st Annual Meeting of the Academy of International Business (AIB 2019), Copenhagen, Denmark.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)