Brand trust as a second-order factor. An alternative measurement model

Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review

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Business & Economics

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Empirical study Business & Economics
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Benevolence Business & Economics
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Scale development Business & Economics
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Structural equation... Business & Economics
100
Conceptualization Business & Economics
Research OutputsResearch Output authored by Brand trust as a second-order factor. An alternative measurement model is tagged with the concept