Brand Loyalty Versus Store Loyalty: Consumers’ Role in Determining Dependence Structure of Supplier–Retailer Dyads

Chuang Zhang*, Guijun Zhuang, Zhilin Yang, Yang Zhang

*Corresponding author for this work

Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

9 Citations (Scopus)

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Social Sciences

Economics, Econometrics and Finance