Blackpink queers your area : the global queerbaiting and queer fandom of K-pop female idols

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Original languageEnglish
Pages (from-to)1033-1038
Journal / PublicationFeminist Media Studies
Issue number6
Online published28 Jul 2021
Publication statusPublished - 2021
Externally publishedYes


This entry discusses the global queerbaiting and queer fannish discourses surrounding the K-pop girl band Blackpink. I examine some key moments in the music group’s tantalization of female same-sex intimacies and its global fans’ queer reading practices. My analysis shows that while queerbaiting encourages a global queering of the female idols, the contextual specificities of contemporary global K-pop industry facilitate a particular kind of queer fantasies that simultaneously contributes to a global LGBTQ visibility and the social policing of its idols’ (hetero-)sexual innocence and desirability.

Research Area(s)

  • Female idols, global K-pop, heterosexuality, queer fandom, queerbaiting