Big Data, Media and Consumer: Market Competition and Privacy Protection for Consumers

The term “Big Data” has not only become a popular name but also become an important field of study. In general, big data is defined as massive, complicated data and is beyond the capability of the software technology to process. Big data can help the industry and the government to collect more valuable data to be analyzed. By utilizing big data, it can help the industry become more efficient, productive and competitive. Nowadays, it is common that international and local media have utilized big data to help their advertisement, marketing, and production. However, if media do not use big data properly, it also causes problems related to consumers’ privacy. Therefore, the government has to deal with the important legal and regulatory issues.

This research is to study how media use big data to make decision and adjust its competitive strategy. Also, it is aimed at analyzing the consumer’s privacy protection. The paper will focus on how media collect and analyze big data. How do they apply the analyzed result to marketing, advertising, production, and their services? Also, it is important to know how big data affect rating. What problems and challenges do media perceive in big data? It will focus on laws and regulations related to privacy protection for consumers as well. Research methods include literature review, in-depth interview and focus group.