Benchmarking the use of QR code in mobile promotion: Three studies in Japan

Shintaro Okazaki; Hairong Li; Morikazu Hirose

doi:10.2501/JAR-52-1-102-117

Benchmarking the use of QR code in mobile promotion: Three studies in Japan

Shintaro Okazaki, Hairong Li, Morikazu Hirose

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

Original language	English
Pages (from-to)	102-117
Journal	Journal of Advertising Research
Volume	52
Issue number	1
DOIs	https://doi.org/10.2501/JAR-52-1-102-117
Publication status	Published - 2012
Externally published	Yes

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title = "Benchmarking the use of QR code in mobile promotion: Three studies in Japan",

author = "Shintaro Okazaki and Hairong Li and Morikazu Hirose",

year = "2012",

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JO - Journal of Advertising Research

JF - Journal of Advertising Research

IS - 1

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Benchmarking the use of QR code in mobile promotion: Three studies in Japan

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