Benchmarking the use of QR code in mobile promotion : Three studies in Japan

Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

51 Scopus Citations
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Author(s)

  • Shintaro Okazaki
  • Hairong Li
  • Morikazu Hirose

Detail(s)

Original languageEnglish
Pages (from-to)102-117
Journal / PublicationJournal of Advertising Research
Volume52
Issue number1
Publication statusPublished - 2012
Externally publishedYes

Citation Format(s)

Benchmarking the use of QR code in mobile promotion: Three studies in Japan. / Okazaki, Shintaro; Li, Hairong; Hirose, Morikazu.
In: Journal of Advertising Research, Vol. 52, No. 1, 2012, p. 102-117.

Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review