Attitudes and beliefs regarding biosecurity and flock management : what drives the decision-making of commercial broiler farmers in Chattogram District, Bangladesh?

Research output: Conference PapersPosterpeer-review

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  • Md. Helal Uddin
  • Syeda Munira Dilshad
  • Rashed Mahmud
  • Md. Ahasanul Hoque
  • Guillaume Fournié


Original languageEnglish
Publication statusPublished - Nov 2020


TitleThe 6th World One Health Congress
Period30 October - 3 November 2020


Intensive production systems, especially for poultry, are known drivers of infectious disease emergence. High poultry densities, poor hygiene, and increased movement of people and vehicles facilitate the transmission of those pathogens. It is therefore important to understand behaviour and motivation of all stakeholders involved. This study focused on the attitudes and beliefs of broiler farmers regarding their work and role as major food producers in Bangladesh.
Combining both qualitative and quantitative approaches, this study used the Q methodology to explore the scope of perspectives shared among broiler farmers in Chattogram District, Bangladesh. Between March and May 2019, a set of 40 opinion statements was generated through 16 semi-structured interviews and one focus group discussion. Topics included the reasons for and against biosecurity implementation, its feasibility and cost-effectiveness, frequency of application, and sources of information. This was followed by the actual Q-sorting process in June and July 2019, during which another 30 broiler farmers were asked to distribute the 40 statements on a grid of boxes, depending on how much they identified with each of them. Finally, the resulting Q-sorts were subjected to principal component and factor analysis.
Three factors, representing 54% of the total explained variance, were extracted and used to characterise 3 groups of broiler farmers with different attitudes and beliefs (Figure 1). The first group comprised 11 participants that highly appreciated the benefits of biosecurity and were happy to spend both time and money on its implementation (the "Committed"). In contrast, the 8 participants that contributed to the second group relied mainly on external sources of advice. They were easily influenced by other stakeholders, especially through patron-client relationships with feed dealers, and did not consider themselves better decision-makers (the "Compliant"). The last group included 6 participants that were very concerned about the introduction of pathogens into their flocks and rejected any interference by feed dealers (the "Cautious").
Only a thorough implementation of biosecurity measures can decrease the risk of infectious disease emergence in Bangladesh's poultry production. Most broiler farmers in this study were eager to raise healthy chickens and recognised their responsibility towards consumers. However, the motives behind their actions varied. By grouping participants with similar perspectives, the Q methodology can help to design tailored interventions addressing group-specific needs. If communicated through the right channels, good practices can be promoted more effectively among Bangladesh's broiler farmers and their compliance will eventually increase.

Bibliographic Note

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Citation Format(s)

Attitudes and beliefs regarding biosecurity and flock management: what drives the decision-making of commercial broiler farmers in Chattogram District, Bangladesh? / Kohnle, Lisa; Uddin, Md. Helal; Dilshad, Syeda Munira et al.
2020. Poster session presented at The 6th World One Health Congress.

Research output: Conference PapersPosterpeer-review