Attitude towards TV Advertising: Cross Cultural Study

Guoqing Guo; Fanny Sau-Lan Cheung; Wing-Fai Leung; Cheris Wing-Chi Chow

Attitude towards TV Advertising: Cross Cultural Study

Guoqing Guo^*
, Fanny Sau-Lan Cheung
, Wing-Fai Leung
, Cheris Wing-Chi Chow

^*Corresponding author for this work

Department of Marketing

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

Original language	English
Title of host publication	Marketing Research and Practice in Globalization Era
Subtitle of host publication	MRCC 2007 International Symposium on Marketing Proceedings
Editors	郭国庆, 陳洁光, 王核成, 钱明辉
Publisher	电子工业出版社
Pages	82-90
ISBN (Print)	9787121040443
Publication status	Published - Jun 2007
Event	2007 International Symposium on Marketing (ISM 2007) - 杭州, China Duration: 16 Jun 2007 → 17 Jun 2007 http://city.finance.sina.com.cn/city/2007-04-12/85035.html http://ynutcm.firstlight.cn/View.aspx?infoid=346940 https://www.phei.com.cn/module/wap/sbookcd.jsp?goodid=20748 http://www.hopebook.net/gl/product/188070.htm

Conference

Conference	2007 International Symposium on Marketing (ISM 2007)
Place	China
City	杭州
Period	16/06/07 → 17/06/07
Internet address	http://city.finance.sina.com.cn/city/2007-04-12/85035.html http://ynutcm.firstlight.cn/View.aspx?infoid=346940 https://www.phei.com.cn/module/wap/sbookcd.jsp?goodid=20748 http://www.hopebook.net/gl/product/188070.htm

Research Keywords

Cross-Cultural
Television Advertising
Consumers' Attitudes

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Cite this

@inproceedings{c5be99d170f9455a9f352baa42975950,

title = "Attitude towards TV Advertising: Cross Cultural Study",

keywords = "Cross-Cultural, Television Advertising, Consumers' Attitudes",

author = "Guoqing Guo and Cheung, \{Fanny Sau-Lan\} and Wing-Fai Leung and Chow, \{Cheris Wing-Chi\}",

year = "2007",

month = jun,

language = "English",

isbn = "9787121040443",

pages = "82--90",

editor = "郭国庆 and 陳洁光 and 王核成 and 钱明辉",

booktitle = "Marketing Research and Practice in Globalization Era",

publisher = "电子工业出版社",

note = "2007 International Symposium on Marketing (ISM 2007) ; Conference date: 16-06-2007 Through 17-06-2007",

url = "http://city.finance.sina.com.cn/city/2007-04-12/85035.html, http://ynutcm.firstlight.cn/View.aspx?infoid=346940, https://www.phei.com.cn/module/wap/sbookcd.jsp?goodid=20748, http://www.hopebook.net/gl/product/188070.htm",

}

Guo, G, Cheung, FS-L, Leung, W-F & Chow, CW-C 2007, Attitude towards TV Advertising: Cross Cultural Study. in 郭国庆, 陳洁光, 王核成 & 钱明辉 (eds), Marketing Research and Practice in Globalization Era: MRCC 2007 International Symposium on Marketing Proceedings. 电子工业出版社, pp. 82-90, 2007 International Symposium on Marketing (ISM 2007), 杭州, China, 16/06/07.

Attitude towards TV Advertising: Cross Cultural Study. / Guo, Guoqing; Cheung, Fanny Sau-Lan; Leung, Wing-Fai et al.
Marketing Research and Practice in Globalization Era: MRCC 2007 International Symposium on Marketing Proceedings. ed. / 郭国庆; 陳洁光; 王核成; 钱明辉. 电子工业出版社, 2007. p. 82-90.

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

TY - GEN

T1 - Attitude towards TV Advertising

T2 - 2007 International Symposium on Marketing (ISM 2007)

AU - Guo, Guoqing

AU - Cheung, Fanny Sau-Lan

AU - Leung, Wing-Fai

AU - Chow, Cheris Wing-Chi

PY - 2007/6

Y1 - 2007/6

KW - Cross-Cultural

KW - Television Advertising

KW - Consumers' Attitudes

M3 - RGC 32 - Refereed conference paper (with host publication)

SN - 9787121040443

SP - 82

EP - 90

BT - Marketing Research and Practice in Globalization Era

A2 - 郭国庆,

A2 - 陳洁光,

A2 - 王核成,

A2 - 钱明辉,

PB - 电子工业出版社

Y2 - 16 June 2007 through 17 June 2007

ER -