Assessing the impact of recommender agents on on-line consumer unplanned purchase behavior

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

60 Scopus Citations
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Author(s)

  • R. Eric Hostler
  • Victoria Y. Yoon
  • Zhiling Guo
  • Tor Guimaraes
  • Guisseppi Forgionne

Related Research Unit(s)

Detail(s)

Original languageEnglish
Pages (from-to)336-343
Journal / PublicationInformation and Management
Volume48
Issue number8
Publication statusPublished - Dec 2011

Abstract

Recommendation agents (RAs) have been used by many Internet businesses such as Amazon and Netflix. However, few authors have studied how consumer behavior is affected by those that make suggestions to online consumers based on their recent shopping behavior. Fewer still have examined the role that RAs play in influencing impulse purchasing decisions online. Our study developed a theoretical model to illustrate the impact of RAs on online consumer behavior. The model was tested through an online shopping simulation which used a collaborative filtering based product RA. Particular attention was paid to the effects of an RA on consumer behavior; we found that it increased promotion and product search effectiveness, user satisfaction with the website, and unplanned purchases. Results showed that our model provided insights into the impact of an RA on online consumer behavior and thus provided suggestions for implementing effective systems. © 2011 Elsevier B.V.

Research Area(s)

  • Consumer purchase, E-commerce, Online consumer behavior, Recommendation agent, Unplanned purchase, Website user satisfaction

Citation Format(s)

Assessing the impact of recommender agents on on-line consumer unplanned purchase behavior. / Hostler, R. Eric; Yoon, Victoria Y.; Guo, Zhiling; Guimaraes, Tor; Forgionne, Guisseppi.

In: Information and Management, Vol. 48, No. 8, 12.2011, p. 336-343.

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review