Assessing the Effects of Product-Based VCs on Brand Selection: A Longitudinal Study

Yiyan LI, Kineta H. Hung

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

Original language	English
Publication status	Published - 12 Jun 2008
Event	2008 INFORMS Marketing Science Conference - Vancouver, Canada Duration: 12 Jun 2008 → 14 Jun 2008

Conference	2008 INFORMS Marketing Science Conference
Country/Territory	Canada
City	Vancouver
Period	12/06/08 → 14/06/08

Other Access Options

@conference{8ea62859de184d0889ea2367e206597f,

title = "Assessing the Effects of Product-Based VCs on Brand Selection: A Longitudinal Study",

author = "Yiyan LI and Hung, {Kineta H.}",

year = "2008",

month = jun,

day = "12",

language = "English",

note = "2008 INFORMS Marketing Science Conference ; Conference date: 12-06-2008 Through 14-06-2008",

}