ARE PEOPLE REALLY CONCERNED ABOUT THEIR PRIVACY?: PRIVACY PRADOX IN MOBILE ENVIRONMENT

Yongjin Park; Jaehyeon Ju; Jae-Hyeon Ahn

ARE PEOPLE REALLY CONCERNED ABOUT THEIR PRIVACY? PRIVACY PRADOX IN MOBILE ENVIRONMENT

Yongjin Park, Jaehyeon Ju, Jae-Hyeon Ahn

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

2 Citations (Scopus)

Abstract

The wide spread of mobile devices enables people to use the Internet everywhere. It provides people convenience in various aspects. However, they also are exposed to the risk of personal information leakage and privacy invasion. No previous study has examined whether the behaviors of people are influenced by their awareness of privacy in a mobile environment. With the ever-increasing importance of privacy issues, our study examines the critical relationship between individual privacy concerns and its behavior. The data is the media diary or 10,174 individuals' media usage for three days, collected by the Korea Information Society Development Institute (KISDI) in 2014. Our result suggests that privacy concern has a positive influence on the smartphone usage, mobile application purchase and in-app purchase. It implies that the individual privacy concern does not correspond to his or her actual behaviors, which is paradoxical.

Original language	English
Title of host publication	Proceedings of The Fifteenth International Conference on Electronic Business
Subtitle of host publication	"Internet of Things"
Editors	Timon C. Du, J.H. Cheng
Pages	123-128
Publication status	Published - Dec 2015
Externally published	Yes
Event	15th International Conference on Electronic Business (ICEB 2015): "Internet of Things" - , Hong Kong, China Duration: 6 Dec 2015 → 10 Dec 2015 https://aisel.aisnet.org/iceb2015/

Publication series

Name	Proceedings of the International Conference on Electronic Business (ICEB)
ISSN (Print)	1683-0040

Conference

Conference	15th International Conference on Electronic Business (ICEB 2015)
Abbreviated title	ICEB2015
Place	Hong Kong, China
Period	6/12/15 → 10/12/15
Internet address	https://aisel.aisnet.org/iceb2015/

Research Keywords

Mobile device
Mobile environment
Privacy concern
Privacy paradox

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Cite this

@inproceedings{f14f1e4a568a443fb82404d70c82d892,

title = "ARE PEOPLE REALLY CONCERNED ABOUT THEIR PRIVACY?: PRIVACY PRADOX IN MOBILE ENVIRONMENT",

abstract = "The wide spread of mobile devices enables people to use the Internet everywhere. It provides people convenience in various aspects. However, they also are exposed to the risk of personal information leakage and privacy invasion. No previous study has examined whether the behaviors of people are influenced by their awareness of privacy in a mobile environment. With the ever-increasing importance of privacy issues, our study examines the critical relationship between individual privacy concerns and its behavior. The data is the media diary or 10,174 individuals' media usage for three days, collected by the Korea Information Society Development Institute (KISDI) in 2014. Our result suggests that privacy concern has a positive influence on the smartphone usage, mobile application purchase and in-app purchase. It implies that the individual privacy concern does not correspond to his or her actual behaviors, which is paradoxical.",

keywords = "Mobile device, Mobile environment, Privacy concern, Privacy paradox, Mobile device, Mobile environment, Privacy concern, Privacy paradox, Mobile device, Mobile environment, Privacy concern, Privacy paradox",

author = "Yongjin Park and Jaehyeon Ju and Jae-Hyeon Ahn",

year = "2015",

month = dec,

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series = "Proceedings of the International Conference on Electronic Business (ICEB)",

pages = "123--128",

editor = "Du, {Timon C.} and J.H. Cheng",

booktitle = "Proceedings of The Fifteenth International Conference on Electronic Business",

note = "15th International Conference on Electronic Business (ICEB 2015) : {"}Internet of Things{"}, ICEB2015 ; Conference date: 06-12-2015 Through 10-12-2015",

url = "https://aisel.aisnet.org/iceb2015/",

}

Park, Y, Ju, J & Ahn, J-H 2015, ARE PEOPLE REALLY CONCERNED ABOUT THEIR PRIVACY? PRIVACY PRADOX IN MOBILE ENVIRONMENT. in TC Du & JH Cheng (eds), Proceedings of The Fifteenth International Conference on Electronic Business: "Internet of Things". Proceedings of the International Conference on Electronic Business (ICEB), pp. 123-128, 15th International Conference on Electronic Business (ICEB 2015), Hong Kong, China, 6/12/15.

ARE PEOPLE REALLY CONCERNED ABOUT THEIR PRIVACY? PRIVACY PRADOX IN MOBILE ENVIRONMENT. / Park, Yongjin; Ju, Jaehyeon; Ahn, Jae-Hyeon.
Proceedings of The Fifteenth International Conference on Electronic Business: "Internet of Things". ed. / Timon C. Du; J.H. Cheng. 2015. p. 123-128 (Proceedings of the International Conference on Electronic Business (ICEB)).

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

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PY - 2015/12

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AB - The wide spread of mobile devices enables people to use the Internet everywhere. It provides people convenience in various aspects. However, they also are exposed to the risk of personal information leakage and privacy invasion. No previous study has examined whether the behaviors of people are influenced by their awareness of privacy in a mobile environment. With the ever-increasing importance of privacy issues, our study examines the critical relationship between individual privacy concerns and its behavior. The data is the media diary or 10,174 individuals' media usage for three days, collected by the Korea Information Society Development Institute (KISDI) in 2014. Our result suggests that privacy concern has a positive influence on the smartphone usage, mobile application purchase and in-app purchase. It implies that the individual privacy concern does not correspond to his or her actual behaviors, which is paradoxical.

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KW - Privacy paradox

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KW - Privacy paradox

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ARE PEOPLE REALLY CONCERNED ABOUT THEIR PRIVACY? PRIVACY PRADOX IN MOBILE ENVIRONMENT

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Research Keywords

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