Are Avoidable and Unavoidable Dissociative Groups Equally Negative? The Influence of Social Distance from a Dissociative Group on Consumer Choices

Na WEN

Are Avoidable and Unavoidable Dissociative Groups Equally Negative? The Influence of Social Distance from a Dissociative Group on Consumer Choices

Na WEN

Department of Marketing

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

Original language	English
Publication status	Published - 23 Oct 2014
Event	North America ACR Conference - Baltimore, United States Duration: 23 Oct 2014 → 26 Oct 2014

Conference

Conference	North America ACR Conference
Place	United States
City	Baltimore
Period	23/10/14 → 26/10/14

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@conference{d644b04db9de4d0c940ebfe920cd8f27,

title = "Are Avoidable and Unavoidable Dissociative Groups Equally Negative? The Influence of Social Distance from a Dissociative Group on Consumer Choices",

author = "Na WEN",

year = "2014",

month = oct,

day = "23",

language = "English",

note = "North America ACR Conference ; Conference date: 23-10-2014 Through 26-10-2014",

}