Applying Spatial Augmented Reality to Anti-Smoking Message : Focusing on Spatial Presence, Negative Emotions, and Threat Appraisal

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

8 Scopus Citations
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Author(s)

Detail(s)

Original languageEnglish
Pages (from-to)751-760
Journal / PublicationInternational Journal of Human-Computer Interaction
Volume35
Issue number9
Online published9 Jul 2018
Publication statusPublished - 2019
Externally publishedYes

Abstract

As smoking has emerged as a health-risk behavior, communication scholars and practitioners have put many efforts into finding out ways to achieve smoking cessation. In this research, participants (N = 57) were randomly assigned to a spatial augmented reality (SAR) condition (3D projection mapping) and 2D flat screen to be exposed to an anti-smoking message. This research provides insightful evidence that the effects of SAR on people’s behavioral intention to spread anti-smoking messages online could be explained by spatial presence and negative emotions. Implications for research on the potential of SAR in terms of emotions and online viral behavioral intentions are discussed.

Citation Format(s)

Applying Spatial Augmented Reality to Anti-Smoking Message : Focusing on Spatial Presence, Negative Emotions, and Threat Appraisal. / Lee, Jiyoung; Jung, Soyoung; Kim, Ji Won; Biocca, Frank.

In: International Journal of Human-Computer Interaction, Vol. 35, No. 9, 2019, p. 751-760.

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review