Applying audience measurement in the newsroom: a tool, not a roadmap

Yuan ZENG

doi:10.1080/01296612.2017.1533216

Applying audience measurement in the newsroom: a tool, not a roadmap

^*Corresponding author for this work

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

Original language	English
Pages (from-to)	34-37
Journal	Media Asia
Volume	45
Issue number	1-2
DOIs	https://doi.org/10.1080/01296612.2017.1533216
Publication status	Published - 2018
Externally published	Yes

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title = "Applying audience measurement in the newsroom: a tool, not a roadmap",

author = "Yuan ZENG",

year = "2018",

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journal = "Media Asia",

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SP - 34

EP - 37

JO - Media Asia

JF - Media Asia

IS - 1-2

ER -

Applying audience measurement in the newsroom: a tool, not a roadmap

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