Anthropomorphism in AI-enabled technology : A literature review

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

2 Scopus Citations
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Original languageEnglish
Number of pages31
Journal / PublicationElectronic Markets
Online published29 Sep 2022
Publication statusOnline published - 29 Sep 2022


Research advances in artificial intelligence (AI) capabilities have resulted in intelligent and humanlike AI-enabled technology (AIET). The concept of anthropomorphism—the attribution of human characteristics to nonhuman beings or entities—has received increasing attention from academia and industries. However, research on anthropomorphism in the AIET context is relatively new and fragmented, with limited efforts to evaluate current research or consolidate existing knowledge. To bridge this gap, this descriptive literature review of 55 studies seeks to identify research trends, AIET types, theoretical foundations, and methods. The study also analyzes how anthropomorphism has been conceptualized and operationalized in the AIET context, and the thematic analysis identifies research gaps and suggests future explorations. The proposed conceptual framework for exploring the interplay of anthropomorphism with its antecedents and consequences provides a nomological network for future research.

Research Area(s)

  • AI-enabled technology, Anthropomorphism, Artificial intelligence, Literature review