Antecedents and Consequences of Customer Engagement in Online Brand Communities in Social Networking Sites

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

Author(s)

Original language	English
Publication status	Published - 30 Mar 2012

Title	2012 International Conference on e-Commerce, e-Administration, e-Society, e-Education, and e-Technology
Place	China
Period	30 March - 1 April 2012

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Permanent Link	https://scholars.cityu.edu.hk/en/publications/publication(39ba0197-a20c-426b-907b-0cde849174d9).html

[ RIS ] [ BibTeX ]

Antecedents and Consequences of Customer Engagement in Online Brand Communities in Social Networking Sites. / ZHENG, Xiabing; CHEUNG, Christy M. K.; LEE, Matthew K. O.
2012. Paper presented at 2012 International Conference on e-Commerce, e-Administration, e-Society, e-Education, and e-Technology, China.

Research output: Conference Papers › RGC 32 - Refereed conference paper (without host publication) › peer-review

ZHENG, X, CHEUNG, CMK & LEE, MKO 2012, 'Antecedents and Consequences of Customer Engagement in Online Brand Communities in Social Networking Sites', Paper presented at 2012 International Conference on e-Commerce, e-Administration, e-Society, e-Education, and e-Technology, China, 30/03/12 - 1/04/12.

ZHENG, X., CHEUNG, C. M. K., & LEE, M. K. O. (2012). Antecedents and Consequences of Customer Engagement in Online Brand Communities in Social Networking Sites. Paper presented at 2012 International Conference on e-Commerce, e-Administration, e-Society, e-Education, and e-Technology, China.

ZHENG X, CHEUNG CMK, LEE MKO. Antecedents and Consequences of Customer Engagement in Online Brand Communities in Social Networking Sites. 2012. Paper presented at 2012 International Conference on e-Commerce, e-Administration, e-Society, e-Education, and e-Technology, China.

ZHENG, Xiabing ; CHEUNG, Christy M. K. ; LEE, Matthew K. O. / Antecedents and Consequences of Customer Engagement in Online Brand Communities in Social Networking Sites. Paper presented at 2012 International Conference on e-Commerce, e-Administration, e-Society, e-Education, and e-Technology, China.