Analysis of competitive pricing on retailing channels

Peter Cheng; Yelin FU; Kin Keung Lai

doi:10.1109/BIFE.2013.5

Analysis of competitive pricing on retailing channels

Peter Cheng
, Yelin FU
, Kin Keung Lai

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

Abstract

The present work is concerned with the problem of competitive pricing strategy when the direct marketer opens either online or bricks-and-mortar stores to compete with the traditional retailer. In this study, we consider the competitive pricing between the direct marketer and the traditional retailer under the Bertrand and the Stackelberg market structure. Four pricing strategies, namely, SB, SO, BB and BO are investigated and compared to derive the optimal strategy.

Original language	English
Title of host publication	Proceedings - 2013 6th International Conference on Business Intelligence and Financial Engineering, BIFE 2013
Publisher	IEEE
Pages	18-22
ISBN (Print)	9781479947775
DOIs	https://doi.org/10.1109/BIFE.2013.5
Publication status	Published - 18 Nov 2014
Event	6th International Conference on Business Intelligence and Financial Engineering, BIFE 2013 - Hangzhou, Zhejiang, China Duration: 14 Nov 2013 → 16 Nov 2013

Conference

Conference	6th International Conference on Business Intelligence and Financial Engineering, BIFE 2013
Place	China
City	Hangzhou, Zhejiang
Period	14/11/13 → 16/11/13

Research Keywords

encroachment
game thoery
pricing

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10.1109/BIFE.2013.5

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title = "Analysis of competitive pricing on retailing channels",

abstract = "The present work is concerned with the problem of competitive pricing strategy when the direct marketer opens either online or bricks-and-mortar stores to compete with the traditional retailer. In this study, we consider the competitive pricing between the direct marketer and the traditional retailer under the Bertrand and the Stackelberg market structure. Four pricing strategies, namely, SB, SO, BB and BO are investigated and compared to derive the optimal strategy.",

keywords = "encroachment, game thoery, pricing",

author = "Peter Cheng and Yelin FU and Lai, \{Kin Keung\}",

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booktitle = "Proceedings - 2013 6th International Conference on Business Intelligence and Financial Engineering, BIFE 2013",

publisher = "IEEE",

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note = "6th International Conference on Business Intelligence and Financial Engineering, BIFE 2013 ; Conference date: 14-11-2013 Through 16-11-2013",

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Cheng, P, FU, Y & Lai, KK 2014, Analysis of competitive pricing on retailing channels. in Proceedings - 2013 6th International Conference on Business Intelligence and Financial Engineering, BIFE 2013. IEEE, pp. 18-22, 6th International Conference on Business Intelligence and Financial Engineering, BIFE 2013, Hangzhou, Zhejiang, China, 14/11/13. https://doi.org/10.1109/BIFE.2013.5

Analysis of competitive pricing on retailing channels. / Cheng, Peter; FU, Yelin; Lai, Kin Keung.
Proceedings - 2013 6th International Conference on Business Intelligence and Financial Engineering, BIFE 2013. IEEE, 2014. p. 18-22.

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

TY - GEN

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AU - Lai, Kin Keung

PY - 2014/11/18

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N2 - The present work is concerned with the problem of competitive pricing strategy when the direct marketer opens either online or bricks-and-mortar stores to compete with the traditional retailer. In this study, we consider the competitive pricing between the direct marketer and the traditional retailer under the Bertrand and the Stackelberg market structure. Four pricing strategies, namely, SB, SO, BB and BO are investigated and compared to derive the optimal strategy.

AB - The present work is concerned with the problem of competitive pricing strategy when the direct marketer opens either online or bricks-and-mortar stores to compete with the traditional retailer. In this study, we consider the competitive pricing between the direct marketer and the traditional retailer under the Bertrand and the Stackelberg market structure. Four pricing strategies, namely, SB, SO, BB and BO are investigated and compared to derive the optimal strategy.

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KW - game thoery

KW - pricing

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DO - 10.1109/BIFE.2013.5

M3 - RGC 32 - Refereed conference paper (with host publication)

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BT - Proceedings - 2013 6th International Conference on Business Intelligence and Financial Engineering, BIFE 2013

PB - IEEE

T2 - 6th International Conference on Business Intelligence and Financial Engineering, BIFE 2013

Y2 - 14 November 2013 through 16 November 2013

ER -

Analysis of competitive pricing on retailing channels

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