An open platform for context-aware short message service
Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with host publication) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
|---|---|
| Title of host publication | Association for Information Systems - 13th Americas Conference on Information Systems, AMCIS 2007: Reaching New Heights |
| Pages | 2083-2096 |
| Volume | 3 |
| Publication status | Published - 2007 |
Publication series
| Name | |
|---|---|
| Volume | 3 |
Conference
| Title | 13th Americas Conference on Information Systems (AMCIS 2007) |
|---|---|
| Place | United States |
| City | Keystone |
| Period | 10 - 12 August 2007 |
Link(s)
Abstract
Personalization has been recognized as an important feature of a successful m-commerce application and context-awareness is a promising approach to achieving it. The proposed platform reaches the mobile device users and bridges enterprise information systems with mobile network operators, aiming at supporting personalized short message service (SMS) in an open and generic way. Based on a rule repository and a rule matching engine, the service provider can offer personalized SMS according to customer's contextual information (i.e. location and personal profile). Moreover, rather than a platform developed for a certain application only, it is used as the infrastructure of a short message broadcasting system and on the basis of which, customized systems for different commercial applications can be constructed.
Research Area(s)
- Broadcasting, Collaborative filtering, Context-aware, Mobile Commerce, Personalization, Short Message Service
Citation Format(s)
An open platform for context-aware short message service. / Tang, Heng; Liao, Stephen Shaoyi; Xu, David Jing Jun.
Association for Information Systems - 13th Americas Conference on Information Systems, AMCIS 2007: Reaching New Heights. Vol. 3 2007. p. 2083-2096.
Association for Information Systems - 13th Americas Conference on Information Systems, AMCIS 2007: Reaching New Heights. Vol. 3 2007. p. 2083-2096.
Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with host publication) › peer-review
