An extended utaut model for the study of negative user adoption behaviours of mobile commerce
Research output: Journal Publications and Reviews › RGC 22 - Publication in policy or professional journal
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
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| Pages (from-to) | 720-728 |
| Journal / Publication | Proceedings of the International Conference on Electronic Business (ICEB) |
| Publication status | Published - 2009 |
Conference
| Title | 9th International Conference on Electronic Business, ICEB 2009 |
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| Place | Macao |
| Period | 30 November - 4 December 2009 |
Link(s)
| Document Link | Links
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| Link to Scopus | https://www.scopus.com/record/display.uri?eid=2-s2.0-84873542169&origin=recordpage |
| Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(2fff7748-3024-415e-ad6c-b3f798164ac9).html |
Abstract
An extended Unified Theory of Acceptance and Use of Technology (UTAUT) for mobile commerce (m-commerce) was empirically tested using data collected from a web survey distributed to and through the Hong Kong undergraduates and postgraduates. The partial least squares (PLS) technique of the structural equation modeling (SEM) was used to evaluate the causal model and the confirmatory factor analysis (CFA) was performed to examine the reliability and validity of the measurement model. Findings indicated that the new construct of Disturbance Concerns (DC) is a significant factor affecting users' behavioural intention. This study aims to understand both the positive and negative factors that can significantly explain user acceptance intention and use behaviour so that service providers can adjust their strategies for providing successful m-commerce services. It also provides a base for further research on the user acceptance models of new information systems.
Research Area(s)
- E-commerce, M-commerce, Partial least square, PLS, SEM, Structural equation modeling, TAM, User acceptance models, UTAUT
Citation Format(s)
An extended utaut model for the study of negative user adoption behaviours of mobile commerce. / Lai, Donny Chi-Fai; Lai, Ivan Ka-Wai; Jordan, Ernest.
In: Proceedings of the International Conference on Electronic Business (ICEB), 2009, p. 720-728.
In: Proceedings of the International Conference on Electronic Business (ICEB), 2009, p. 720-728.
Research output: Journal Publications and Reviews › RGC 22 - Publication in policy or professional journal
