An exploratory study of buyers' participation intentions in reputation systems : The relationship quality perspective

Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

22 Scopus Citations
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Detail(s)

Original languageEnglish
Pages (from-to)952-963
Journal / PublicationInformation & Management
Volume51
Issue number8
Online published23 Sept 2014
Publication statusPublished - Dec 2014

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Abstract

Drawing upon a relationship quality framework, this study identifies how satisfaction, trust and different styles of handling conflict influence online buyers' participation intentions in reputation systems associated with a C2C online shopping platform. Furthermore, we investigate how these effects are moderated by social conformity and the perceived value of knowledge. The results of a survey of 269 online buyers indicate that satisfaction, trust and an accommodating conflict handling style positively impact the intention to submit positive ratings, whereas an avoiding conflict handling style negatively affects the intention to submit positive ratings. Implications and suggestions for future research are provided.

Research Area(s)

  • Conflict handling styles, Perceived value of knowledge, Relationship quality, Reputation systems, Social conformity

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