An examination of online product comparison service: Fit between product type and disposition style

Fiona Fui-Hoon Nah; Weiyin Hong; Liqiang Chen; Hong-Hee Lee

doi:10.1007/978-3-540-73111-5_11

An examination of online product comparison service: Fit between product type and disposition style

Fiona Fui-Hoon Nah
, Weiyin Hong
, Liqiang Chen
, Hong-Hee Lee

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

Abstract

Horizontal and vertical disposition styles are two main formats used in product comparison service on e-commerce websites. In this research, we hypothesize that there is a fit between product type ('think' vs. 'feel' product) and disposition style (horizontal vs. vertical style), where horizontal disposition style is more appropriate for 'feel' products and vertical disposition style is a better fit for 'think' products. An experiment will be carried out to test the hypotheses. © Springer-Verlag Berlin Heidelberg 2007.

Original language	English
Title of host publication	Human-Computer Interaction: HCI Intelligent Multimodal Interaction Environments - 12th International Conference, HCI International 2007, Proceedings
Publisher	Springer Verlag
Pages	90-94
Volume	4553 LNCS
ISBN (Print)	9783540731092
DOIs	https://doi.org/10.1007/978-3-540-73111-5_11
Publication status	Published - 2007
Externally published	Yes
Event	12th International Conference on Human-Computer Interaction (HCI International 2007) - Beijing, China Duration: 22 Jul 2007 → 27 Jul 2007

Publication series

Name	Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume	4553 LNCS
ISSN (Print)	0302-9743
ISSN (Electronic)	1611-3349

Conference

Conference	12th International Conference on Human-Computer Interaction (HCI International 2007)
Place	China
City	Beijing
Period	22/07/07 → 27/07/07

Bibliographical note

Publication details (e.g. title, author(s), publication statuses and dates) are captured on an “AS IS” and “AS AVAILABLE” basis at the time of record harvesting from the data source. Suggestions for further amendments or supplementary information can be sent to [email protected].

Research Keywords

Cognitive fit
e-commerce websites
Presentation format
Product comparison service
Product type

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10.1007/978-3-540-73111-5_11

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Nah, F. F.-H., Hong, W., Chen, L., & Lee, H.-H. (2007). An examination of online product comparison service: Fit between product type and disposition style. In Human-Computer Interaction: HCI Intelligent Multimodal Interaction Environments - 12th International Conference, HCI International 2007, Proceedings (Vol. 4553 LNCS, pp. 90-94). (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 4553 LNCS). Springer Verlag. https://doi.org/10.1007/978-3-540-73111-5_11

Nah, Fiona Fui-Hoon ; Hong, Weiyin ; Chen, Liqiang et al. / An examination of online product comparison service : Fit between product type and disposition style. Human-Computer Interaction: HCI Intelligent Multimodal Interaction Environments - 12th International Conference, HCI International 2007, Proceedings. Vol. 4553 LNCS Springer Verlag, 2007. pp. 90-94 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)).

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title = "An examination of online product comparison service: Fit between product type and disposition style",

abstract = "Horizontal and vertical disposition styles are two main formats used in product comparison service on e-commerce websites. In this research, we hypothesize that there is a fit between product type ('think' vs. 'feel' product) and disposition style (horizontal vs. vertical style), where horizontal disposition style is more appropriate for 'feel' products and vertical disposition style is a better fit for 'think' products. An experiment will be carried out to test the hypotheses. {\textcopyright} Springer-Verlag Berlin Heidelberg 2007.",

keywords = "Cognitive fit, e-commerce websites, Presentation format, Product comparison service, Product type",

author = "Nah, \{Fiona Fui-Hoon\} and Weiyin Hong and Liqiang Chen and Hong-Hee Lee",

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language = "English",

isbn = "9783540731092",

volume = "4553 LNCS",

series = "Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)",

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Nah, FF-H, Hong, W, Chen, L & Lee, H-H 2007, An examination of online product comparison service: Fit between product type and disposition style. in Human-Computer Interaction: HCI Intelligent Multimodal Interaction Environments - 12th International Conference, HCI International 2007, Proceedings. vol. 4553 LNCS, Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics), vol. 4553 LNCS, Springer Verlag, pp. 90-94, 12th International Conference on Human-Computer Interaction (HCI International 2007), Beijing, China, 22/07/07. https://doi.org/10.1007/978-3-540-73111-5_11

An examination of online product comparison service: Fit between product type and disposition style. / Nah, Fiona Fui-Hoon; Hong, Weiyin; Chen, Liqiang et al.
Human-Computer Interaction: HCI Intelligent Multimodal Interaction Environments - 12th International Conference, HCI International 2007, Proceedings. Vol. 4553 LNCS Springer Verlag, 2007. p. 90-94 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 4553 LNCS).

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

TY - GEN

T1 - An examination of online product comparison service

T2 - 12th International Conference on Human-Computer Interaction (HCI International 2007)

AU - Nah, Fiona Fui-Hoon

AU - Hong, Weiyin

AU - Chen, Liqiang

AU - Lee, Hong-Hee

N1 - Publication details (e.g. title, author(s), publication statuses and dates) are captured on an “AS IS” and “AS AVAILABLE” basis at the time of record harvesting from the data source. Suggestions for further amendments or supplementary information can be sent to [email protected].

PY - 2007

Y1 - 2007

N2 - Horizontal and vertical disposition styles are two main formats used in product comparison service on e-commerce websites. In this research, we hypothesize that there is a fit between product type ('think' vs. 'feel' product) and disposition style (horizontal vs. vertical style), where horizontal disposition style is more appropriate for 'feel' products and vertical disposition style is a better fit for 'think' products. An experiment will be carried out to test the hypotheses. © Springer-Verlag Berlin Heidelberg 2007.

AB - Horizontal and vertical disposition styles are two main formats used in product comparison service on e-commerce websites. In this research, we hypothesize that there is a fit between product type ('think' vs. 'feel' product) and disposition style (horizontal vs. vertical style), where horizontal disposition style is more appropriate for 'feel' products and vertical disposition style is a better fit for 'think' products. An experiment will be carried out to test the hypotheses. © Springer-Verlag Berlin Heidelberg 2007.

KW - Cognitive fit

KW - e-commerce websites

KW - Presentation format

KW - Product comparison service

KW - Product type

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U2 - 10.1007/978-3-540-73111-5_11

DO - 10.1007/978-3-540-73111-5_11

M3 - RGC 32 - Refereed conference paper (with host publication)

SN - 9783540731092

VL - 4553 LNCS

T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)

SP - 90

EP - 94

BT - Human-Computer Interaction: HCI Intelligent Multimodal Interaction Environments - 12th International Conference, HCI International 2007, Proceedings

PB - Springer Verlag

Y2 - 22 July 2007 through 27 July 2007

ER -

Nah FFH, Hong W, Chen L, Lee HH. An examination of online product comparison service: Fit between product type and disposition style. In Human-Computer Interaction: HCI Intelligent Multimodal Interaction Environments - 12th International Conference, HCI International 2007, Proceedings. Vol. 4553 LNCS. Springer Verlag. 2007. p. 90-94. (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)). doi: 10.1007/978-3-540-73111-5_11

An examination of online product comparison service: Fit between product type and disposition style

Abstract

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Research Keywords

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