Abstract
This paper estimated a model of inexperienced consumers' window shopping behavior in China context. An empirical study was conducted in China to test the model. The results indicate that many Chinese inexperienced consumers only do window shopping, at least partly, because they perceived high transaction cost during e-shopping which induce them to stop more involving. Moreover, we found that trust propensity tends to decrease consumers' perception of transaction cost but dependability and private policy tend to enlarge their tolerance of transaction costs and induce them invest more cost. That means if consumers develop more and more trust during this e-shopping, they would be more likely to investing more costs in e-shopping. © 2008 IEEE.
| Original language | English |
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| Title of host publication | 2008 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2008 |
| Pages | 2181-2185 |
| DOIs | |
| Publication status | Published - 2008 |
| Event | 2008 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2008 - Singapore, Singapore Duration: 8 Dec 2008 → 11 Dec 2008 |
Publication series
| Name | IEEE International Conference on Industrial Engineering and Engineering Management, IEEM |
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Conference
| Conference | 2008 IEEE International Conference on Industrial Engineering and Engineering Management, IEEM 2008 |
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| Place | Singapore |
| City | Singapore |
| Period | 8/12/08 → 11/12/08 |
Bibliographical note
Publication details (e.g. title, author(s), publication statuses and dates) are captured on an “AS IS” and “AS AVAILABLE” basis at the time of record harvesting from the data source. Suggestions for further amendments or supplementary information can be sent to [email protected].Funding
We acknowledge research fund from China National Natural Science Fund 70772044.
Research Keywords
- Transaction cost
- Trust
- Window shopping