An empirical study of Web browsing behaviour : Towards an effective Website design
Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
|---|---|
| Pages (from-to) | 261-271 |
| Journal / Publication | Electronic Commerce Research and Applications |
| Volume | 5 |
| Issue number | 4 |
| Publication status | Published - 2006 |
Link(s)
Abstract
Prior studies have suggested that a good Website design which facilitates a user's Web browsing behaviour would generally lead to better user performance. In this research, we examine user Website behaviour as a way to understand Website design using a "think aloud" protocol analysis. Main theoretical contributions of this research are the illustration of the flow of cognitive processes during the Website browsing and the establishment of Website design dimensions - the meaning and content implied by Website content, its outward form, and the structure and navigation - in relation to user performance. © 2006 Elsevier B.V. All rights reserved.
Research Area(s)
- Cognitive mapping, User performance, Wayfinding, Website design
Citation Format(s)
An empirical study of Web browsing behaviour : Towards an effective Website design. / Tan, Gek Woo; Wei, Kwok Kee.
In: Electronic Commerce Research and Applications, Vol. 5, No. 4, 2006, p. 261-271.Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
