An Empirical Study of Switching Behavior toward Cloud Storage Services

Woon Kwan TSE; Yu Wang; Tianning Liao; Yunhao LIU; Qian Wang

An Empirical Study of Switching Behavior toward Cloud Storage Services

Woon Kwan TSE, Yu Wang, Tianning Liao, Yunhao LIU, Qian Wang

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

Abstract

With the rapid development of cloud storage, it is necessary to determine the mechanism of cloud storage adoption. Based on social exchange theory, technology acceptance model and perceived risk theory, this study attempts to explore the switching factors and to empirically examine the relationship between those and users’ intention to switch to cloud storage services. This study quantitatively analyzes the data to obtain the significance level of each variable and a model of the influence mechanism of cloud storage switching intention is obtained. Our main results suggest that perceived ease of use and perceived usefulness have a significantly positive impact on related benefits. Information loss risk and time risk have a significantly positive impact on related costs while information leakage risk does not influence significantly. Related benefits have a significant positive impact on switching intention while related costs have a significantly negative impact on it.

Original language	English
Title of host publication	PACIS 2019 Proceedings
Editors	Dongming Xu, James Jiang, Hee-Woong Kim
Publisher	Association for Information Systems
Number of pages	14
Publication status	Published - Jul 2019
Event	23rd Pacific Asia Conference on Information Systems (PACIS 2019): Secure ICT Platform for the 4th Industrial Revolution - Shaanxi Guesthouse, Xi'an, China Duration: 8 Jul 2019 → 12 Jul 2019 http://www.pacis2019.org/ http://www.pacis2019.org/program/show.php?lang=en&id=356 https://aisel.aisnet.org/pacis2019/

Publication series

Name	Proceedings of the Pacific Asia Conference on Information Systems, PACIS

Conference

Conference	23rd Pacific Asia Conference on Information Systems (PACIS 2019)
Abbreviated title	PACIS 2019
Place	China
City	Xi'an
Period	8/07/19 → 12/07/19
Internet address	http://www.pacis2019.org/ http://www.pacis2019.org/program/show.php?lang=en&id=356 https://aisel.aisnet.org/pacis2019/

Bibliographical note

Research Unit(s) information for this publication is provided by the author(s) concerned.

Research Keywords

Cloud Storage
Switching Behavior
Technology Acceptance Model
Social Exchange Theory
Perceived Risk Theory

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https://aisel.aisnet.org/pacis2019/144/

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@inproceedings{659c9c7cf2ec4fe7a9b776f8ffc982c2,

title = "An Empirical Study of Switching Behavior toward Cloud Storage Services",

abstract = "With the rapid development of cloud storage, it is necessary to determine the mechanism of cloud storage adoption. Based on social exchange theory, technology acceptance model and perceived risk theory, this study attempts to explore the switching factors and to empirically examine the relationship between those and users{\textquoteright} intention to switch to cloud storage services. This study quantitatively analyzes the data to obtain the significance level of each variable and a model of the influence mechanism of cloud storage switching intention is obtained. Our main results suggest that perceived ease of use and perceived usefulness have a significantly positive impact on related benefits. Information loss risk and time risk have a significantly positive impact on related costs while information leakage risk does not influence significantly. Related benefits have a significant positive impact on switching intention while related costs have a significantly negative impact on it.",

keywords = "Cloud Storage, Switching Behavior, Technology Acceptance Model, Social Exchange Theory, Perceived Risk Theory",

author = "TSE, {Woon Kwan} and Yu Wang and Tianning Liao and Yunhao LIU and Qian Wang",

note = "Research Unit(s) information for this publication is provided by the author(s) concerned.; 23rd Pacific Asia Conference on Information Systems (PACIS 2019) : Secure ICT Platform for the 4th Industrial Revolution, PACIS 2019 ; Conference date: 08-07-2019 Through 12-07-2019",

year = "2019",

month = jul,

language = "English",

series = "Proceedings of the Pacific Asia Conference on Information Systems, PACIS",

publisher = "Association for Information Systems",

editor = "Dongming Xu and James Jiang and Hee-Woong Kim",

booktitle = "PACIS 2019 Proceedings",

address = "United States",

url = "http://www.pacis2019.org/, http://www.pacis2019.org/program/show.php?lang=en&id=356, https://aisel.aisnet.org/pacis2019/",

}

TSE, WK, Wang, Y, Liao, T, LIU, Y & Wang, Q 2019, An Empirical Study of Switching Behavior toward Cloud Storage Services. in D Xu, J Jiang & H-W Kim (eds), PACIS 2019 Proceedings. Proceedings of the Pacific Asia Conference on Information Systems, PACIS, Association for Information Systems, 23rd Pacific Asia Conference on Information Systems (PACIS 2019), Xi'an, China, 8/07/19. <https://aisel.aisnet.org/pacis2019/144/>

An Empirical Study of Switching Behavior toward Cloud Storage Services. / TSE, Woon Kwan; Wang, Yu; Liao, Tianning et al.
PACIS 2019 Proceedings. ed. / Dongming Xu; James Jiang; Hee-Woong Kim. Association for Information Systems, 2019. (Proceedings of the Pacific Asia Conference on Information Systems, PACIS).

Research output: Chapters, Conference Papers, Creative and Literary Works › RGC 32 - Refereed conference paper (with host publication) › peer-review

TY - GEN

T1 - An Empirical Study of Switching Behavior toward Cloud Storage Services

AU - TSE, Woon Kwan

AU - Wang, Yu

AU - Liao, Tianning

AU - LIU, Yunhao

AU - Wang, Qian

N1 - Research Unit(s) information for this publication is provided by the author(s) concerned.

PY - 2019/7

Y1 - 2019/7

N2 - With the rapid development of cloud storage, it is necessary to determine the mechanism of cloud storage adoption. Based on social exchange theory, technology acceptance model and perceived risk theory, this study attempts to explore the switching factors and to empirically examine the relationship between those and users’ intention to switch to cloud storage services. This study quantitatively analyzes the data to obtain the significance level of each variable and a model of the influence mechanism of cloud storage switching intention is obtained. Our main results suggest that perceived ease of use and perceived usefulness have a significantly positive impact on related benefits. Information loss risk and time risk have a significantly positive impact on related costs while information leakage risk does not influence significantly. Related benefits have a significant positive impact on switching intention while related costs have a significantly negative impact on it.

AB - With the rapid development of cloud storage, it is necessary to determine the mechanism of cloud storage adoption. Based on social exchange theory, technology acceptance model and perceived risk theory, this study attempts to explore the switching factors and to empirically examine the relationship between those and users’ intention to switch to cloud storage services. This study quantitatively analyzes the data to obtain the significance level of each variable and a model of the influence mechanism of cloud storage switching intention is obtained. Our main results suggest that perceived ease of use and perceived usefulness have a significantly positive impact on related benefits. Information loss risk and time risk have a significantly positive impact on related costs while information leakage risk does not influence significantly. Related benefits have a significant positive impact on switching intention while related costs have a significantly negative impact on it.

KW - Cloud Storage

KW - Switching Behavior

KW - Technology Acceptance Model

KW - Social Exchange Theory

KW - Perceived Risk Theory

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UR - https://www.scopus.com/record/pubmetrics.uri?eid=2-s2.0-85089245306&origin=recordpage

M3 - RGC 32 - Refereed conference paper (with host publication)

T3 - Proceedings of the Pacific Asia Conference on Information Systems, PACIS

BT - PACIS 2019 Proceedings

A2 - Xu, Dongming

A2 - Jiang, James

A2 - Kim, Hee-Woong

PB - Association for Information Systems

T2 - 23rd Pacific Asia Conference on Information Systems (PACIS 2019)

Y2 - 8 July 2019 through 12 July 2019

ER -

An Empirical Study of Switching Behavior toward Cloud Storage Services

Abstract

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Bibliographical note

Research Keywords

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