An empirical study of product differences in consumers' E-commerce adoption behavior

Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

130 Scopus Citations
View graph of relations

Author(s)

  • Xiao Liu
  • Kwok Kee Wei

Related Research Unit(s)

Detail(s)

Original languageEnglish
Pages (from-to)229-239
Journal / PublicationElectronic Commerce Research and Applications
Volume2
Issue number3
Publication statusPublished - 2003

Conference

TitleSelected Papers from the Pacific Asia Conference on Information (PACIS 2002)
PlaceJapan
CityTokyo
Period1 September 2002

Abstract

This research investigates product differences in the overlooked context of individuals' adoption of E-commerce. A theoretical model of consumers' E-commerce adoption intention is developed and tested. Consumers' behavior is studied. The results show that when considering purchasing goods, as compared to services, over the Internet, consumers' E-commerce adoption decisions are more strongly influenced by their perceptions of risk. In contrast, when considering purchasing services over the Internet, consumers' E-commerce adoption decisions are more strongly influenced by their perceptions of ease of use. Specific recommendations for practitioners regarding the adoption of E-commerce in product (physical goods) businesses and service businesses are also offered. © 2003 Elsevier B.V. All rights reserved.

Research Area(s)

  • Consumers' E-commerce adoption intention, Perceived ease of use, Perceived risk, Perceived usefulness