Abstract
This research investigates product differences in the overlooked context of individuals' adoption of E-commerce. A theoretical model of consumers' E-commerce adoption intention is developed and tested. Consumers' behavior is studied. The results show that when considering purchasing goods, as compared to services, over the Internet, consumers' E-commerce adoption decisions are more strongly influenced by their perceptions of risk. In contrast, when considering purchasing services over the Internet, consumers' E-commerce adoption decisions are more strongly influenced by their perceptions of ease of use. Specific recommendations for practitioners regarding the adoption of E-commerce in product (physical goods) businesses and service businesses are also offered. © 2003 Elsevier B.V. All rights reserved.
| Original language | English |
|---|---|
| Pages (from-to) | 229-239 |
| Journal | Electronic Commerce Research and Applications |
| Volume | 2 |
| Issue number | 3 |
| DOIs | |
| Publication status | Published - 2003 |
| Event | Selected Papers from the Pacific Asia Conference on Information (PACIS 2002) - Tokyo, Japan Duration: 1 Sept 2002 → 1 Sept 2002 |
Research Keywords
- Consumers' E-commerce adoption intention
- Perceived ease of use
- Perceived risk
- Perceived usefulness