An empirical study of information contribution to online feedback systems : A motivation perspective

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

20 Scopus Citations
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Author(s)

  • Yu Tong
  • Xinwei Wang
  • Chuan-Hoo Tan
  • Hock-Hai Teo

Related Research Unit(s)

Detail(s)

Original languageEnglish
Pages (from-to)562-570
Journal / PublicationInformation and Management
Volume50
Issue number7
Online published12 Aug 2013
Publication statusPublished - Nov 2013

Abstract

Online feedback systems (OFSs) are increasingly available on online shopping websites; they allow consumers to post their ratings and consumption reviews for products. We employed motivation theory and a goal attainment perspective to model a set of motivating and inhibiting factors that could influence a consumer's intention to contribute to an OFS. Our experiment, which involved 168 university students, showed that a consumer's intention to contribute product reviews is influenced by perceived satisfaction gained in helping other consumers, perceived satisfaction gained in influencing the merchant, perceived probability of enhancing self-image, and perceived executional costs. In addition, the presence of an economic rewarding mechanism was found to promote a contribution when a consumer's perceived probability of enhancing self-image was relatively high or when perceived cognitive cost was relatively low. Implications of our findings are discussed. © 2013 Elsevier B.V.

Research Area(s)

  • Economic rewarding mechanism, Electronic word-of-mouth, Motivation theory, Online feedback system, Product review

Citation Format(s)

An empirical study of information contribution to online feedback systems : A motivation perspective. / Tong, Yu; Wang, Xinwei; Tan, Chuan-Hoo; Teo, Hock-Hai.

In: Information and Management, Vol. 50, No. 7, 11.2013, p. 562-570.

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review