TY - JOUR
T1 - An empirical analysis of factors influencing users' adoption and use of mobile services in China
AU - Deng, Zhaohua
AU - Lu, Yaobin
AU - Wang, Bin
AU - Zhang, Jinlong
AU - Wei, Kwok Kee
PY - 2010/8
Y1 - 2010/8
N2 - This study examines factors that influence users' adoption of mobile services. Using data collected from mobile phone users in China, we compare adopters' and non-adopters' perceptions on mobile services using a general model. Structural equations modelling testing results show that perceived usefulness and perceived service cost affect mobile service adopters' and non-adopters' perceptions, while perceived trust and perceived trialability affect adopters' attitude towards continued usage and non-adopters' attitude towards usage differently. Our results have implications for mobile service providers in future product development and service improvements. Copyright © 2010 Inderscience Enterprises Ltd.
AB - This study examines factors that influence users' adoption of mobile services. Using data collected from mobile phone users in China, we compare adopters' and non-adopters' perceptions on mobile services using a general model. Structural equations modelling testing results show that perceived usefulness and perceived service cost affect mobile service adopters' and non-adopters' perceptions, while perceived trust and perceived trialability affect adopters' attitude towards continued usage and non-adopters' attitude towards usage differently. Our results have implications for mobile service providers in future product development and service improvements. Copyright © 2010 Inderscience Enterprises Ltd.
KW - Mobile communications
KW - Mobile service
KW - TAM
KW - Technology acceptance model
KW - Trust
UR - http://www.scopus.com/inward/record.url?scp=77956249955&partnerID=8YFLogxK
UR - https://www.scopus.com/record/pubmetrics.uri?eid=2-s2.0-77956249955&origin=recordpage
U2 - 10.1504/IJMC.2010.034937
DO - 10.1504/IJMC.2010.034937
M3 - RGC 21 - Publication in refereed journal
SN - 1470-949X
VL - 8
SP - 561
EP - 585
JO - International Journal of Mobile Communications
JF - International Journal of Mobile Communications
IS - 5
ER -