An Art of Location Privacy on Social Media

Now a days location based services are very much popular application in social media through mobile devices such as smartphones, PDAs, and like so. But at the same time location privacy is a major concern for social media user and so protecting personal location information is a new challenge for the social media service provider. Addressing this challenge requires a mechanism that lets users automate control of their location information, services and security. In this paper, we argue that service provider should adapt an approach where location of user will be encrypted at first and then cipher data will be stored and processed for services. In this paper dynamic pseudonyms are used by the clients to protect source location privacy from each other and also proposed an algorithm for the service provider to do that job. Our system can be implemented with the existing network infrastructure easily with little computation and power cost. This approach significantly improves user location privacy, not only this but also it is flexible enough to support a wide variety of location-based applications used today. We confident that the proposed approach provides an applied alternative design for location based services and securities in social media.