An Analysis of Long-distance Internet Cultural Communication : a Hong Kong Project

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Original languageEnglish
Pages (from-to)1-16
Journal / PublicationIntercultural Communication Studies
Issue number1
Publication statusPublished - 2003


This paper investigates the efficiency and effectiveness of Information Communication Technology (ICT) as a marketing research tool that facilitates or hinders cross-cultural communication processes in a US-Hong Kong joint research collaboration project. The study aims to examine how ICT impacts the quality of teaching and learning of international business
and management communication by allowing US-Hong Kong students to gain direct exposure through collaboration on semester projects so as to enhance their intercultural communication competence.
Both quantitative and qualitative measurements were used to measure the effectiveness of this joint intercultural communication research design. A questionnaire was administered to both Hong Kong and US participants to capture their overall impressions on the long-distance joint intercultural research project. Qualitative measurements employed included debriefings,
selected focus group discussion, and student comments on long-distance intercultural e-mail communication. Results are discussed and recommendations are made.