An Analysis of Long-distance Internet Cultural Communication : a Hong Kong Project
Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
|---|---|
| Pages (from-to) | 1-16 |
| Journal / Publication | Intercultural Communication Studies |
| Volume | 12 |
| Issue number | 1 |
| Publication status | Published - 2003 |
Link(s)
| Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(30499647-18b5-40b2-b191-81acb75d9c34).html |
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Abstract
This paper investigates the efficiency and effectiveness of Information Communication Technology (ICT) as a marketing research tool that facilitates or hinders cross-cultural communication processes in a US-Hong Kong joint research collaboration project. The study aims to examine how ICT impacts the quality of teaching and learning of international business
and management communication by allowing US-Hong Kong students to gain direct exposure through collaboration on semester projects so as to enhance their intercultural communication competence.
Both quantitative and qualitative measurements were used to measure the effectiveness of this joint intercultural communication research design. A questionnaire was administered to both Hong Kong and US participants to capture their overall impressions on the long-distance joint intercultural research project. Qualitative measurements employed included debriefings,
selected focus group discussion, and student comments on long-distance intercultural e-mail communication. Results are discussed and recommendations are made.
and management communication by allowing US-Hong Kong students to gain direct exposure through collaboration on semester projects so as to enhance their intercultural communication competence.
Both quantitative and qualitative measurements were used to measure the effectiveness of this joint intercultural communication research design. A questionnaire was administered to both Hong Kong and US participants to capture their overall impressions on the long-distance joint intercultural research project. Qualitative measurements employed included debriefings,
selected focus group discussion, and student comments on long-distance intercultural e-mail communication. Results are discussed and recommendations are made.
Citation Format(s)
An Analysis of Long-distance Internet Cultural Communication : a Hong Kong Project. / DU-BABCOCK, Bertha.
In: Intercultural Communication Studies, Vol. 12, No. 1, 2003, p. 1-16.Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
