Alone or together?  Exploring the role of desire for online group gaming in players’ social game addiction

Xiang Gong; Kem Z.K. Zhang; Christy M.K. Cheung; Chongyang Chen; Matthew K.O. Lee

doi:10.1016/j.im.2019.01.001

Author(s)

Xiang Gong
Kem Z.K. Zhang
Christy M.K. Cheung
Chongyang Chen
Matthew K.O. Lee

Related Research Unit(s)

Department of Information Systems

Detail(s)

Original language	English
Article number	103139
Journal / Publication	Information and Management
Volume	56
Issue number	6
Online published	5 Jan 2019
Publication status	Published - Sep 2019

Link(s)

DOI	DOI https://doi.org/10.1016/j.im.2019.01.001 Final Published version
	Check@CityULib
Link to Scopus	https://www.scopus.com/record/display.uri?eid=2-s2.0-85059612988&origin=recordpage
Permanent Link	https://scholars.cityu.edu.hk/en/publications/publication(897141ac-41da-4ff2-aa54-19194a49df51).html

Abstract

Drawing on dual-system theory, this study examines the role of desire for online group gaming in online social game addiction. By conducting a longitudinal online survey, we show that attitude, anticipated enjoyment, group norm, and social identity contribute to the development of desire for online group gaming. Such desire facilitates habit and self-regulation deficiency, which, in turn, fosters online social game addiction. This study contributes to the literature by theorizing a nomological network of desire for online group gaming on online social game addiction and by offering implications for managing addictive gaming.